Just as a joke that needs to be explained is not a good joke, a product that does not explain itself is not a good product. This applies to both physical and digital products such as reports and websites. We assist you in designing and developing digital products that maximize the user experience and can be used in self-service.
Just as a joke that needs to be explained is not a good joke, a product that does not explain itself is not a good product. This applies to both physical and digital products such as reports and websites. We assist you in designing and developing digital products that maximize the user experience and can be used in self-service.
Digital products such as BI reports, websites and applications must be designed in such a way that users can quickly find their way around them. To ensure this, these products must be well-structured and planned. Users should achieve their goals with little effort. For example, data analysts should be able to find information in a report as easily as possible or customers should be guided quickly to the conclusion of a transaction. Effective UX design is characterized by not being flashy. The better the UX design, the less noticeable it is to the end user.
Good UX design offers far more benefits than just a satisfied end user.
Increased productivity and quality – good UX design is characterized by sensibly structured interfaces. The important functions are brought to the fore. This allows users to perform the desired actions more quickly and business analysts to find the required data within a report more easily.
Reduced familiarization times – through a design tailored to the user, good UX design not only reduces the time required to perform individual tasks, but also the familiarization time with new products and processes. New functionalities can be used earlier, data can be analyzed more easily and insights can be gained more quickly.
Less rework – the simpler processes and user interfaces allow users to quickly find their own way around products. This increased level of independence and transparency of processes results in fewer usage errors and reduces the number of change requests and support tickets.
As a company with more than 30 years of experience in designing, creating and improving digital products, we can support the entire development cycle from planning to the creation of wireframes, mockups and prototypes through to finalization. By combining business knowledge, technical expertise and creative thinking, we can support you at every stage of the project, provide advice and deliver a complete solution from a single source.
The focus of UX design is on the end user, so it is important to identify the target group and define their needs. Thanks to our many years of experience, we can provide customizable questionnaires for requirement profiles and define user personas.
Whether BI report, website or application: based on the identified requirements, we can support the creation of concepts and build and analyze information architectures. Thanks to our technical expertise, we can use this analysis to develop initial wireframes and mock-ups and create a prototype early on in the project that reflects the structure of the end product.
We can create the final product from the knowledge gained and the feedback from the prototype. During this process, we can draw on proven knowledge and best practices from a large number of projects and incorporate these into the implementation process in order to keep the number of iterations to a minimum.
User satisfaction and usability can be measured. By evaluating user data using statistical methods and modern technologies such as process mining, we can quickly and efficiently uncover, analyze and eliminate the weak points of solutions and thus shape a better user experience.
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