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AI Use Cases
synvert Accel­er­at­ors
Symbol of a customer and a red heart with a circle consisting of 2 arrows arround it on 4 woooden dices.
Suc­cess stories

Con­sumer Goods & Retail  - Real-Time Mar­ket­ing

Go back to success stories

About

Con­sumer Goods & Retail

synvert imple­men­ted a real-time mar­ket­ing sys­tem for a large retail com­pany that uses geo­loca­tion and a points-based reward sys­tem to deliver per­son­al­ized pro­mo­tional offers, encour­aging cus­tomer engage­ment and provid­ing valu­able busi­ness insights.

Ini­tial situation

The cus­tomer wanted a sys­tem in which pro­mo­tional offers could be both per­son­ally tailored and reli­ably delivered to customers.

The sys­tem would oper­ate on a points-based sys­tem in which cus­tom­ers who share more data by par­ti­cip­at­ing more are rewarded.

Gen­er­ated bene­fits

The sys­tem encour­ages cus­tom­ers to engage more with the shop­ping exper­i­ence, cre­at­ing addi­tional data that can be fur­ther used for busi­ness insights.

The coupons offer incent­ives through which cus­tom­ers can be guided towards cer­tain purchases.

Ser­vices accom­plished by synvert 

The solu­tion imple­men­ted by synvert uses Geo­loca­tion inside/outside super­mar­kets in order to offer cus­tom­ers per­tin­ent coupons in real-time.

For example, if the cus­tomer is close to the cheese sec­tion, they will be offered some addi­tional sav­ings, if they take it.

Categories
All
Tech
Banking
Communications, Media & Telecom
Consumer Goods & Retail
Energy & Resources
Health & Life Science
Industrials
Insurance
Public Sector

Vehicle Data Store

Soft­ware­Fact­ory at a lead­ing auto­mot­ive soft­ware company

DevX Impact at a HR-Tech Company

Driv­ing Inter­na­tional Expan­sion for a Lead­ing E‑Commerce Company

Accel­er­at­ing Cloud-Nat­ive Devel­op­ment in the Auto­mot­ive Industry

Retail Com­mis­sion Dia­gnostics Anom­aly Detection

Set­ting up a Reli­able and Power­ful Platform

Pre­dic­tion of cus­tomer prob­ab­il­ity to churn

Early Detec­tion of Mech­an­ical Issues

NLP​ in Auto­mot­ive Reporting

Oper­a­tional Data Lake

Real-Time Mar­ket­ing

Auto­matic clas­si­fic­a­tion of cars by their model

Dies­el­tech Program

Data Recon­cili­ation

Cent­ral­ized Data Warehouse

Data as a Ser­vice – BI & Big Data CC

Oper­a­tional Work/Support in Data Warehousing

Erosion Detec­tion with Com­puter Vision

Devel­op­ment and Imple­ment­a­tion of a Fully Auto­mated MLOps Platform

Pre­dic­tion and Alloc­a­tion Optim­iz­a­tion for sta­tion­ary Channels

Build­ing a Near Real-Time Recom­mend­a­tion System

Migra­tion AWS data plat­form to Google Cloud

Design and Devel­op­ment of a Google Cloud-Based Data Platform

Refact­or­ing, shift and new devel­op­ment of Data Ser­vices in Google Cloud

Estab­lish­ment of a Mas­ter Data Man­age­ment Foundation

Cent­ral Data Lake

Replace­ment of a com­plex IBM Data­stage structure

CRM ana­lyt­ics and lead management

Stand­ard­iz­a­tion of eval­u­ation processes

Devel­op­ment of an ERP data hub

Estab­lish­ment and fur­ther devel­op­ment of a DWH

Devel­op­ment of a group-wide BI platform

Estab­lish­ment of a new sales report­ing system

Source data migra­tion with auto­ma­tion of the source data connection

Cloud self-ser­vice BI for data-driven cor­por­ate management

Devel­op­ment of vari­ous ML use cases with AWS

Replace­ment of an in-house soft­ware development

Com­pany-wide data integration

Imple­ment­a­tion of real-time data links

Smart Data Catalog

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