
Consumer Goods & Retail - Driving International Expansion for a Leading E‑Commerce Company
Consumer Goods & Retail
synvert helped a leading automotive e‑commerce company scale its international expansion by streamlining translation workflows and centralizing vehicle data. Discover how these solutions boosted efficiency across engineering teams during a hyper-growth phase.
Goals & challenges
Ensuring scalable expansion during a hyper-growth phase while a leading automotive e‑commerce company ventured into new markets. During this phase, with over 400 engineers working on the global proposition, the company needed a structured and unified approach to internationalize all customer-facing codebases. Simultaneously, from an operational perspective, there was a challenge to improve data visibility across the business, as data was quickly becoming scattered across multiple systems due to the microservice event-driven architecture, a core principle of their engineering approach.
Services accomplished by synvert
Consolidating scattered vehicle data and enabling automated translation workflows and support for all development teams.
- We worked on the definition and implementation of a centralized view for all vehicle information at the company. This newly created system fetches and synchronizes data from multiple sources and provides a polished interface to display this data, enabling multiple teams to be self-sufficient when searching for this data.
- We created a maintainable and scalable approach to internationalize all customer-facing applications, delivering a mechanism that worked consistently across multiple technologies and bridged the gap between engineers and translators, while keeping a consistent global translation memory.
Delivery / conclusion
synvert provided flexibility and qualified manpower to help the company’s goals.
- Our engineers were key in helping devise a successful strategy for internationalization that streamlined the entire translation process and sped up cycle times across all teams.
- The centralized vehicle information system increased efficiency in multiple teams by enabling teams to access all vehicle data in a single place, improving productivity across the engineering teams.