Com­mu­nic­a­tions, Media & Telecom  - Build­ing a Near Real-Time Recom­mend­a­tion System

As part of the cloud integ­ra­tion, synvert rethought the case from the ground up. Due to the chan­ging tar­iff port­fo­lio that brokers will con­tinue to face in the future, tra­di­tional algorithms for recom­mend­a­tion sys­tems are no longer effect­ive. Instead, synvert developed an algorithm through math­em­at­ical mod­el­ing that determ­ines the best pos­sible sug­ges­tions for each indi­vidual cus­tomer. With the help of intel­li­gent par­al­lel­iz­a­tion in the cloud, this is also pos­sible for many poten­tial products. Dif­fer­ent busi­ness logics can also be imple­men­ted for vari­ous sales chan­nels. The sug­ges­tions are then fed into the vari­ous tar­get sys­tems via an API.